Vinyl Car Lettering Adds Color, Style, And It Pays!
Did you know that you're driving around town in a mobile billboard?
Vinyl car lettering can turn your company vehicle into a valuable advertising tool.
Let's explore the possibilities. Read on!
Where To Find The Best Vinyl Lettering For Cars, Trucks, And More
Here are some places you can visit online to find quality vinyl car lettering for your vehicles. You can design your messages, choose your fonts and colors, and purchase the letters already laid out for you to apply to your car. Check 'em out!
Custom-Vinyl-Lettering.net - Car Lettering
BuildASign.com - Vehicle Lettering
It Pays To Let Them Know What You Do
Cars are sometimes used for delivery, but are also used to get company personnel where they need to go to do business. The least you'll want to do is add your company name and logo to your vehicles. Even if the car is not part of the products or services you provide, it can still help you by advertising them.
When in transit, the car can offer quick information about your company, what it does, and how to contact you. This can be the difference between getting more customers and missing out on more business. Just a brief reminder provided by vinyl car lettering can do wonders.
When the car is parked on company grounds, it acts as another sign along with the ones on your building, walls or windows. You can put your own mobile billboard right where it can be seen, so the car is useful even when it isn't going anywhere!
When the car is parked in front of other companies you do business with, it lets people know you're there to provide your products and services. When other businesses nearby see the vinyl car lettering on your vehicles, your company brand is reinforced in their memories over time. They just get used to seeing your business in the neighborhood, and you never know when they may have need of you. By letting them know who you are when away from your building, they have a chance to become customers in the future. You may have just beaten out a competitor they would have found in the phone book or on the internet.
So your car becomes more than transportation, it's advertising your business even when it's not being used. Vinyl car lettering will make that possible for you.
Some Tips For Vinyl Car Lettering
 Here are a few things to remember when purchasing vinyl lettering for your car. Follow these tips and your lettering will give you returns on your investment for years to come.
- Keep your message brief - Always assume that people will be reading your vinyl car lettering while driving on the road with you or driving past it. You only have a few seconds to get your message across without being too much of a distraction. Make it easy for people to read and understand.
- Use easy-to-read fonts - This works with the guideline above. Don't use script that is too fancy or distracting. Sans serif fonts work best, so use them whenever possible. It's still fine to use a font that adds to your company identity, as long as it can be read easily. You can still use the more elaborate fonts and designs for your stationary or print ads, when people have more time to look at them.
- Use bright, contrasting colors - Car windows often create a dark background, even when the window is not tinted. The roof of the vehicle provides shade in the interior. Use light colors when applying vinyl car lettering to windows. Be sure they will show up clearly against the background.
- Make good use of your logo - Symbols are easier to read when you're driving. Note how many road signs use symbols along with words, or even without any words at all. If your logo communicates your product or service in this way, make it large and easy to see.
- Think about placement - Lots of companies put lettering on the sides of the vehicle. There's lots of room there, so why not? But also remember that people look forward most of the time when driving. Try using the rear areas of the car. When using window lettering, make sure you don't block your visibility. This is one reason why car lettering is superior to magnetic signs or other signage on cars - you have more room to use if the sign border is the car itself. Leave lots of space around those words and letters.
These tips also come in handy for trucks, vans, trailers and delivery vehicles.
And finally, when in doubt look around. Check out what others have done with vinyl lettering as you travel. What colors jumped out at you? What letters were easiest to read? How much information are you able to take in at a glance?
In the end you are the best judge.
Return to the Acrylic Sign World home page from vinyl car lettering
Return to the vinyl vehicle lettering page from vinyl car lettering
|